Advertising Archive 1960's
1940's
1950's
1960's
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The Sixties. An America tested by two World Wars and a massive
economic depression, has spent the last 15 years in peace and prosperity
-- having babies. Having a whole BUNCH of babies. Now America's kids are
growing up, and there's a song there's a song that they're singing...
By the time the sixties rolled around, Allied Chemical had been
in the hearts and homes of America for decades providing wholesome manufactured
goodness and just plain ol' fashioned good citizenship. And then what
happened? The whole darn world went topsy-turvey. Kids got long hair
and ideas that, quite frankly, made us very very nervous. However, Allied
Chemical knew full well that someday those very kids would be running
things in a BIG way and decided to roll with it.
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Protesting was the latest thing in the 60's.
Everyone was doing it. It was bigger than the hula hoop. Seemed
like you couldn't go to the Post Office without seeing more
picketers than people actually buying stamps.
Allied Chemical capitalized on this new fad by pioneering
the concept of micromarketing specific ads for the typical
reader of several national magazines.
Pictured at right is an ad from Rolling Stone
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Catholic Digest
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Look
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Redbook
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Playboy
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For years, Allied Chemical searched for
the perfect pop star endorsement. Year after year, attempts
are made to use such stars as Brian Jones, Jimi Hendrix,
and Keith Moon. Finally wholesome, family group of gentle
Hippie folksingers called the Mamas and the Papas hits
the scene, and Farmer Fred's Happydale Hamspread finally has
the perfect pitchperson to sing its praises in Mama Cass
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Audrey Hepburn, Mia Farrow, Twiggy all represent
the feminine ideal of the day. Farmer Fred realizes they
all have one physical attribute in common -- healthy,
slender hips. The Research and Development team springs
into action to develop an additive to help American ladies better
emulate the spectacular stars of the day. |
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Farmer Fred's son, Jonas "Percy" Grumby Jr., on his frequent
visits to New York City, becomes enamored with the youth explosion
in the world of art manifested by the Pop Art Movement. Percy
becomes a fixture at glittering gallery openings and hip all-night
parties. One night at Max's Kansas City, Percy meets Andy
Warhol and has an epiphany -- think of what Warhol did for the
Campbell's company! What he did for soup, he can do for hamspread.
Percy invites Warhol to create work based on Farmer
Fred's Happydale Hamspread packaging and the cuddly tradmaked
logo Hammy. Warhol creates a traveling installation which
premieres at the Happydale ranch. The work consists of Hammy wallpaper,
giant sculptures of the familair hamspread can, giant floating
mylar ballons in the shaper of Farmer Fred himself (not pictured),
with a soundtrack provided by the Velvet Underground.
Unfortunately, the marketing department had already began production
on cans with a more "contemporary" design, and the rest
of the exhibit's tour was canceled. But, don't despair, you can
have your own piece of the Allied Chemical/Warhol legacy with
our "Hammy" wallpaper for your computer's desktop. Click
here to find out more.
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